The market potential of children's clothing accessories is high

When many people talk about accessories, the first thing that comes to mind is taste and high prices, which are associated with successful people and consumers with strong purchasing power. However, if we look at the current development of clothing, we will find that the importance of accessories in children's clothing is becoming more and more important.

"Compared with adults, children's consumers have higher and purer requirements on accessories. Fashion, beauty, comfort and environmental protection are all major directions of children's clothing accessories in the future." CAI weipeng, CEO of C+K, a fashion clothing company, said that the rise of children's wear industry has brought new opportunities for more apparel companies while the whole industry has been in a slump. Similarly, as a garment supporting industry, the research and development of accessories design has also become an important chip for products to win the competition. Children's wear enterprises are bound to spend more energy on accessories collocation, design and other links.

Speaking of children's wear, recently, the stone lion children's wear is "proud", especially the leading enterprises in the stone lion children's wear industry, including small play skin, jijile and big hippo, etc., they with the help of star endorsement, animation marketing and borrowing the implantation of a variety of models, "stone lion children's wear" to a new height. "The huge market demand calls for the original children's wear new products, so the accessories will assume a great mission to bring vitality and vitality to children's wear products. Small play skin company a business director said.

It is understood that in recent years, the stone lion accessories industry has developed rapidly, mainly benefiting from three actions: first, the establishment of clothing industry base, drive the development of accessories; Second, to cultivate and expand the local children's wear market, actively develop domestic and foreign children's wear market; Third, the establishment of children's wear industry association, leading shishi children's wear industry to break through the encircle, to achieve new development and leap. Inspired by the development ideas of children's wear, shishi accessories industry has increased investment in product research and development, product design, market development, base construction and other aspects, and enhanced the core competitiveness of children's wear enterprises and children's wear products through auxiliary driving, and supported shishi children's wear enterprises to achieve new and greater development!

In the brand rushing to the children's clothing accessories market, how much room for development? Industry insiders said, "with more and more apparel companies entering the field of children's wear, children's wear accessories become a new 'cheese'. Now, whoever moves the cheese first can taste it." This person further analysis, China's children's clothing industry is in the growth period, its growth space relative to adult clothing is larger. China currently has nearly 400 million children between the ages of zero and 16, with more than 10 million more births expected each year. This means that the demand for children's clothing market is huge and growing. Especially, most parents belong to the "post-80s" generation, advocating high quality of life and demanding higher requirements for children's clothing brands.